Jo Pierson is full-time Associate Professor in the Department of Media and Communication Studies at the Vrije Universiteit Brussel (VUB) in Belgium (Faculty of Economic and Social Sciences & Solvay Business School). He is part of the research centre SMIT (Studies on Media, Innovation and Technology) since 1996 and holds a PhD in Social Science since 2003. In the past he has worked as researcher-advisor for the Dutch knowledge institute TNO in Delft. In his current position as senior researcher and executive committee member in SMIT, he is in charge of the research unit 'Privacy, Ethics & Literacy’, in close cooperation with imec (R&D and innovation hub in nanoelectronics and digital technology). He lectures undergraduate and postgraduate courses at Vrije Universiteit Brussel, Hasselt University and University of Amsterdam, covering socio-technical issues of digital media development and use. Drawing upon media and communication studies, in combination with science and technology studies, his interdisciplinary research focus is on data, trust, privacy, public values and user empowerment in media technologies. He is also elected member of the International Council of the International Association for Media and Communication Research (IAMCR).